Implicit bias is the unconscious favoritism toward/against people of a specific group based on social or physical differences, which subtly alters actions and perception.

Explicit bias is deliberate favoritism toward/against people of a specific group based on social or physical differences that you are actively aware of (racism, bigotry, sexism). Explicit bias is usually described as prejudice, which may lead to discrimination.

Bias has a variety of outlets to creep into your life, the most common being through personal experiences, associated stereotypes, childhood memories, and consumed media. Biases are natural and serve as an alternative means of quickly reaching conclusions whenever making snap decisions, almost completely unknown to the conscious mind without proper introspection or testing. Although not all biases should be welcome, which is why the Subtle Shifts awareness campaign exists.

Attribution bias: to not commit the fundamental attribution error on oneself, the assumption that behavior signals temperamental traits, as opposed to a situational response. (ex. you see somebody run off an airplane upon landing, bumping everybody out of the way in the process, and assume their personality consistently reflects this inappropriate and negative behavior.)

Halo effect:  As the name implies, the assumption that physically beautiful people are equally as mentally beautiful (intelligent, kind, etc.)

Horns effect: the reverse of the halo effect - the assumption that physically unattractive people are equally as mentally unattractive (rude, vulgar, etc.)

(Implicit) association bias: it is not uncommon to make immediate assumptions and judgments about people we've just met or seen, whether we are aware or not. Your brain, though, may make unjust connections between groups of people and the qualities that they possess.

Confirmation bias: the tendency to process information by seeking out elements that fall in line with previous beliefs.

Affinity bias:  bias towards individuals with whom we share something in common (ex. favoring someone who owns the same model of car).

1. Educating yourself on what bias is and how to circumvent it (what you're doing now!)

2. Acknowledging its existence  and its power over anybody and everybody... not to sound like AA

3. Practicing introspection and mindfulness

4. Connecting with others who have vastly different life experiences

5. Thinking deeper before making decisions